Marketing lead

We have people who post inconsistently and a designer who needs direction. We need someone to take ownership of the whole function: decide what we do, when, and why — and make it happen every week without us pushing.

What you'll own

• Social content calendar and consistency across all channels
• Blog content on the website
• Newsletters (delegate standard sends; personally handle anything non-standard)
• Manage our full-time design hire, plus external vendors, freelancers, or agencies
• Build and run a repeatable “New City Launch” playbook: flyers, local conferences and meetups, Facebook groups, launch blog post, website push — checklist-driven for every new market
• Grow brand and traffic in existing cities without relying on paid ads
• Own the website experience — SEO, and continuously improving the booking funnel and conversion rate through A/B testing and behavior analytics (e.g. PostHog)
• Analyze performance city-by-city and build market-specific growth initiatives
• Develop partnerships with apartment buildings, property managers, local businesses, universities, and community organizations
• Run competitor research and identify where we can differentiate
• Track KPIs and report on acquisition and retention — decisions backed by data
• Identify, test, and scale new marketing channels and growth experiments

What we need

• Someone who can set strategy and execute — not just an ideas person
• Experience managing people, freelancers, or agencies
• Working knowledge of SEO, conversion optimization, and analytics tools (PostHog or similar)
• Comfortable with local and grassroots growth tactics, not just digital ads
• Can explain the “why” behind every marketing decision, not just the “what”

Compensation

• $500 CAD per month
• Equity/shares in the company available

Apply via careers@1stoplaundry.com with subject Marketing Lead application.

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